The use of social media among companies across all industry sectors is exploding as a key element of business strategy, from engaging customers in real time to adding sales channels and enhancing brand and market research. However, as with any new game-changing revolution, there are inherent risks involved with using social media. These include reputation issues, intellectual property theft, and other regulatory infractions.
A comprehensive social media privacy and security strategy can help companies navigate the challenges of protecting corporate information assets in customer and workforce environments where social media is used.
This course will help you learn about the nuances of some of the most popular social media channels, as well as guide you towards the development of an effective social media strategy.