Today’s consumer markets’ companies are finding that their growth strategies are being influenced by two important trends:
- Shoppers want a seamless, simplified transaction that fulfills their desire for instant gratification,
- Consumers are obsessively seeking out products and experiences that improve their health and benefit the environment.
KPMG’s white paper, “analyzes how consumer markets’ companies can best respond.Companies who want to gain from this trend need to perform a strategic analysis on their existing platforms and shopping experiences and determine if M&A is needed to supplement their technology capabilities.
To address consumers’ wellness concerns, companies should understand the “greenness” of their current image, include health and environmental issues in their due diligence, and include a risk analysis that focuses on the evolving definition of health.